Inspiring Quotes about Advertising to Live Your Life By

Change The Way You Think About Advertising

It is no question that some of the brightest and most creative minds have called the field of advertising their home dating back since the beginning of the industry. With agencies and individuals filled to the brim with intelligence, creativity, and wisdom it is a sure bet that insightful quotes have come up to help provide inspiration for the later generations of creatives. Sayings come based on the truth and importance of the industry, but also the combination of what makes advertising so special.

Here’s a list of a couple to keep close:

“Creativity without strategy is called art, creative with strategy is called advertising”

Prof. Jef L. Richards

“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.”

Leo Burnett

“I don’t know how to speak to everybody, only to somebody.”

Howard Gossage

“An idea can turn to dust or magic, depending on the talent that rubs against it.”

 Bill Bernbach

“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.”

David Ogilvy

“Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.”

Leo Burnett

“In our factory, we make lipstick. In our advertising, we sell hope.”

Peter Nivio Zarlenga

“If dogs don’t like your dog food, the packaging doesn’t matter”

Stephen Denny

“Love. Fall in love and stay in love. Write only what you love, and love what you write. The key word is love. You have to get up in the morning and write something you love, something to live for.”

Ray Bradbury

“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”

Jerry Della Famina

“Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport.”

Robert Wieder

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Peter Drucker

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

David Ogilvy